New Ford Bronco For Sale in Houston, TX

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Why The Ford Bronco is Great For Houston, TX

Houston drivers who want a vehicle with real off-road capability and unmistakable character will find exactly that in the Ford Bronco at AutoNation Ford Gulf Freeway. The Bronco's standard 4WD, available locking differentials, and body-on-frame platform make it one of the most trail-capable vehicles in its class, while its removable doors and roof give city drivers a way to enjoy open-air driving even in an urban setting. Whether you're escaping the Gulf Freeway grind for a weekend camping trip, exploring the trails and parks outside of Houston, or just heading to Levy Park with a vehicle that draws attention everywhere it goes, the Bronco makes the drive half the fun. A wide selection of trims and packages means you can spec it exactly the way you want. Stop by AutoNation Ford Gulf Freeway and take one for a drive.

New Ford vehicles at AutoNation Ford Gulf Freeway

AutoNation Ford Gulf Freeway is your source for the latest 2026 models in the Houston area. We have a wide selection of new Ford vehicles, from the latest SUVs, trucks, and hybrid models. You can explore our entire inventory here on our website and filter by model, trim, body style, color, price, and specific features to find the exact Ford that fits your needs.

You can also save time at our dealership and start the buying process online:

  • Check current specials: Browse our current financing specials for popular new Ford models.
  • Sell your vehicle: Get a certified offer for your current vehicle. We'll buy your car, even if you don't buy a new Ford from us.

When you are ready to experience a new Ford in person, contact us at 844-277-2256 to schedule a test drive. Our dealership is conveniently located at 12227 Gulf Freeway in Houston (get directions). We are here to answer any questions you may have and help you choose your next Ford for your lifestyle.

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Frequently Asked Questions About the Ford Bronco in Houston, TX

What is the Ford Bronco's Sasquatch Package and what does it include?
The Ford Bronco Sasquatch Package adds 17-inch Matte Black alloy wheels, 35-inch LT315/70R17 BSW rugged-terrain tires, electronic-locking front and rear axles, a 4.7 final drive ratio, high-clearance fender flares, and the available upgrade to HOSS 3.0 with FOX Internal Bypass Dampers. The Sasquatch Package is standard on Heritage Edition and Stroppe Edition, and available on Base, Big Bend, Outer Banks, and Badlands. With Sasquatch, ground clearance increases to 11.5-11.6 inches from as low as 8.3 inches on standard models - making it the single most transformative upgrade available for Houston-area Bronco buyers who want serious off-road capability.

What is the Ford Bronco's Trail 1-Pedal Drive feature?
Trail 1-Pedal Drive on the Ford Bronco allows the driver to control both acceleration and deceleration using only the accelerator pedal - lifting off the accelerator automatically engages the brakes at a calibrated rate. This eliminates the need to rapidly move between pedals during technical low-speed off-road driving, allowing the driver to focus entirely on steering and obstacle placement. Trail 1-Pedal Drive also automatically configures relevant drive mode settings when engaged, ensuring the vehicle's systems are in optimal trail-use calibrations for Houston-area drivers navigating Texas off-road parks and trail systems throughout the Gulf Coast region.

What does the Ford Bronco's Ford Trail Control system do?
Ford Trail Control on the Ford Bronco functions as an off-road cruise control system for low-speed driving between 1 and 20 mph. The driver sets a target speed and the system manages individual wheel braking and throttle to maintain that speed over varying terrain - automatically applying more braking or throttle on uphill climbs and downhill descents. This allows the driver to focus entirely on steering around obstacles rather than simultaneously managing speed, significantly reducing the workload of technical trail driving for Houston-area Bronco drivers on demanding Texas and Gulf Coast off-road routes.

What is the Ford Bronco's standard 4x4 system?
Every Ford Bronco model comes standard with 4x4 four-wheel drive - it is not a selectable upgrade. The Bronco's 4x4 system works with the G.O.A.T. Modes to optimize power distribution between the axles for each terrain type. Models with the Sasquatch Package add electronic-locking front and rear axles with a 4.7 final drive ratio for maximum traction in the most demanding conditions. No Bronco model is available in two-wheel drive - 4x4 is fundamental to the Bronco's identity and mission for Houston-area buyers regardless of which model they choose.

What is the Ford Bronco Badlands standard equipment versus the Big Bend?
The Ford Bronco Badlands builds on the Big Bend with HOSS 2.0 Bilstein Position-Sensitive Dampers (versus HOSS 1.0), a Carbonized Gray-painted grille with white "BRONCO" lettering, full-vehicle steel bash plates, 17-inch Carbonized Gray-painted machined aluminum wheels, seven G.O.A.T. Modes (versus five), an available front stabilizer bar disconnect, auxiliary switches in the overhead console with pre-run wires, marine-grade vinyl seating surfaces, and washout-capable rubberized flooring with drain plugs. The Badlands also allows the available HOSS 3.0 upgrade - making it the most factory-customizable model in the Bronco lineup for Houston-area off-road enthusiasts.

Accessories and color may vary. Quoted price subject to change without notice to correct errors or omissions. New vehicle pricing may already include applicable manufacturer incentives which may expire at any time.  Manufacturer incentive data and vehicle features is provided by third parties and believed to be accurate as of the time of publication. Please contact the store by email or phone for details and availability of incentives. Sales tax or other taxes, tag, license, title, registration fees, and government fees are not included in quoted price. $225 dealer documentary fee is included in quoted price.

   

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Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors.